Celcom Axiata Customer Intelligence and Analytics

Zhilabs announced today that it will equip Celcom Axiata Berhad´s Customer Intelligence and Analytics Division with FlowSight, a solution that provides Real-Time End-to-End Subscriber-level visibility from RAN to Packet/IMS Core.

GlobeOSS, as services provider, provides the consulting, system implementation, system integration, customization, support and managed services to Celcom Customer Intelligence and Analytics.

The solution helps Celcom to:

  • Better understand their Customers and their real Quality of Experience for the different domains, namely data (video, apps, connectivity), voice, messaging (SMS, MMS), roaming, IMS, VoLTE and other VAS services.
  • Perform informed capacity and network planning via Geolocated RAN Analytics to properly expand network, including value-based capacity planning (invest where the ROI is expected to be higher).
  • Obtain a business view of the network and prioritize troubleshooting based on the business impact of problems.
  • Understand the impact of new handsets, OTT applications and VAS services as they penetrate Celcom network.
  • Achieve a Single Subscriber View of Customer Journey: I Buy, I Use, I Reconsider.

Zhilabs FlowSight uses advanced machine-learning technology to operate on encrypted traffic (video Quality of Experience) and offers Axiata Celcom an Open Data environment based on Hadoop/Spark.

About Celcom Axiata

Celcom is Malaysia´s leading data network provider, with almost 9.7 million customers. Established in 1988, it boasts the widest national 2G, 3G and 4G LTE networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer FIRST™ is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world’s largest telecommunications companies, with close to 300 million customers across 10 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my

About Zhilabs

At a time when Customer Experience and Analytics are widely recognized as the key topic for Operators worldwide, Zhilabs provides the most advanced Customer Experience and Analytics solution in the world. In production at multiple Tier-1s and OEMed by some of the top brands in the industry, Zhilabs Products allow Operators to forget about the data and focus on the Customers, 100% of them, all the time, in real-time.

Unparalleled set of production-proven Use Cases, executive network and business views, intelligent root cause analysis, deep-dive at packet level, holistic multi-source, machine learning, high performance, video optimization, real-time.

Zhilabs is Customer Experience and Analytics.

About GlobeOSS

GlobeOSS is a Service Assurance company established for the Asia Pacific Operations Support System (OSS) market. It has gained a strong reputation for high quality OSS solutions and services for the telecom operators. GlobeOSS designs and delivers OSS systems, services and software that drive next-generation communications networks. GlobeOSS uses its strength in OSS capability to create reliable, innovative and cost effective OSS Solutions and Services.  GlobeOSS provides service assurance solutions deploying technologies such as 2G, 3G, LTE, IPTV, VoIP, IP Core networks, NGN and IMS. GlobeOSS leading solution provider of mobile network Quality of Service (QoS) and Quality of Experience (QoE) monitoring systems.

Zhilabs AdminCelcom Axiata Customer Intelligence and Analytics